As we, Black people and White allies, attempt to capitalize on this new push for racial equity and justice, we must be cognizant and look out for what I call Bubble Gum policies and legislation. These are policies and legislation that seem equitable and effective on their face, but they do little or nothing to truly bring about systemic change and deep, sustainable progress for Black people. These policies are like the worst kind of bubble gum – the first few chews are sweet & soft but very quickly gets bland, stale, and hard. We need to know and learn to recognize what good, effective public policy looks like and develop the ability to adumbrate, during the draft phases, what the likely outcomes will be to ensure that we are writing and supporting meaningful, impactful measures for our growth and empowerment.
This is especially important for White allies. Too often, I speak with White people, who I believe are genuinely anti-racist, but refuse to recognize certain actions and people as racism and racists. For example, I pointed out to a person in an executive level position within government, that one of their department directors engages in discriminatory practices and that this person is a problem. The response I got was, “I don’t know her to be that way.” The person I said this to is a White woman; of course, she does not know that person to be that way. She would not experience racism from another White woman, but her failure to realize that is what often impedes racial progress. White allies must come to realize and accept that Black people know when we are being discriminated against and we deserve to be and must be believed. White people must recognize this as a blind spot and increase their awareness of how they unintentionally inhibit racial progress because it prevents effective public policy from being written, supported, and executed. Those who hold the power to write or influence policy do not look in the cracks and crevices where racism and discrimination hide and do not consider Black people’s experiences as credible. Just like women know when they are experiencing sexual harassment and they deserve to be heard and believed, Black people know when we are being discriminated against and we deserve to be heard and believed.
Bubble Gum policies like homeownership programs that are supposed to increase homeownership among minorities are usually applauded and promulgated in cities across the nation. Most require participants to buy in designated areas. These areas are usually predominantly Black, impoverished, experience high levels of crime, are under appreciated and under resourced, which means that purchasing in an area like this will not build wealth, result in financial security, or even equity accrual. Though such programs look great on their face, they are by and large, ineffective in closing the racial wealth gap because they are not designed to produce or build wealth in Black communities.
The way to identify Bubble Gum policy is to look at the outcome(s) of the policy. If they are not producing results that translate into increased access to capital for Black business owners and entrepreneurs, the growth and expansion of Black firms, increases in household incomes, decreases in racial income and wealth disparities, then you have identified a Bubble Gum policy. For instance, going back to homeownership programs, these would be effective if included in the policy were mandates requiring local municipalities to invest dollars in the development of those areas for infrastructure, minority developer, builder, and investor incentives, minority small business development and support, workforce development initiatives, and other such measures to ensure that revitalization is happening in these areas designated in homeownership programs- without it, owning a home in a neighborhood with extreme blight, high crime, low performing schools, poverty, few jobs and low wages is not a win and it is not an effective public policy.
Do I believe these Bubble Gum policies are purposely designed to be ineffective? Yes. White public servants and even private individuals seem to be keenly astute in creating policy for White people and their communities that is effective, but all too often when it comes to Black communities, it’s a mystery as to how to address poverty, low wages, high crime, and low performing schools. What I’ve observed over the years is that when a marginalized group demand change and better outcomes, those in positions of power roll out a policy that sounds good, but have little to no impact on household incomes, education outcomes, employment rates, and wealth accrual. It is incumbent upon Black people and those committed to the fight for racial equity and economic justice to be vigilant in identifying and rejecting these Bubble Gum policies and skilled in writing truly effective public policy.